At Shot Show 2023, SlavGuns viewers kept saying to stop by Apex Optics — so the channel did. The booth interview with Vanya covers two scopes aimed at the precision and practical optics space: the Rival 4-32× competition optic and the then-upcoming Edge 1-10× LPVO. This is a booth / first-look write-up, not an owned long-term review. Pricing and ship dates on the tape were show-floor targets — verify current Apex listings.
Watch the full YouTube interview for glove-friendly control talk, reticle walkthroughs, and the Japanese factory partnership pitch.
Key takeaways (as taped)
- Positioning: PRS shooter–founded brand aiming for premium features without the “premium tax” messaging vs familiar high-end names.
- Rival 4-32×: competition-oriented, Japanese chromatic lens system / Japan-made with their factory partner; 34 mm tube, 56 mm objective.
- Travel on video: 32 mils elevation / 20 mils windage; zero-stop system limits you to about 29.6; Apex sends free replacement turret caps if you want the full 32.
- Turrets: 15 mil/rev elevation with zero stop and a two-turn indicator; parallax down to 15 yards (rimfire / airgun friendly).
- Illumination: six brightness steps with off between each (on/off/on/off); CR2032, roughly 2,000 hours as discussed on camera.
- Reticle system: MRAD / FFP only — no MOA option (competition-first).
- Price on video: $2,000 direct-to-consumer at apexoptics.co; lifetime transferable warranty; IP67 waterproof / fog / dust claims on tape.
- Edge 1-10×: true 1× LPVO pitch (third-party certified on camera), hybrid combat reticle, show-floor target around $1,500 and mid-year ship relative to that Shot Show timeline.
Rival 4-32× — competition scope without the crazy price
Vanya’s pitch is straightforward: shoot PRS, want premium features, skip the premium tax. Purpose-built for long-range / dynamic shooting. Oversized zoom ring and removable throw lever in the box; front/back covers included; optional Tenebraex covers sold separately. Glove-friendly knurling was a deliberate design loop (cold Canadian testing, 3D-printed patterns) — the “we actually shoot this” angle on camera.
Edge 1-10× — hybrid combat reticle LPVO
The Edge is the LPVO play: true 1× claim with third-party certification mentioned on tape, wide eye box, and a hybrid combat reticle — segmented outer rings that disappear as you zoom, center illuminated dot, then a modified Christmas tree for holds at higher mag. Two-eyes-open close work or dial/hold for distance. At the show they were targeting roughly a month out for website / pre-sale and shipping around June relative to that Shot Show calendar — confirm what Apex actually ships today.
Who it is for
Shooters shopping Japanese-made competition glass in the Rival’s stated $2,000 DTC band, or an LPVO with a hybrid reticle story in the Edge’s show-floor price class. Treat Leupold / Nightforce comparisons on the title card as marketing context, not a completed side-by-side test — this video is an introduction, not a tracking bake-off.
Watch the interview
→ YouTube: Taking Aim At Leupold & Nightforce — New Optics From Apex Optics
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